SMARTCITY TAIPEI

Status：Incomplete

In the experience economy, the deployment of smart displays requires greater precision, utilizing real-time information obtained on-site to trigger the playback of content tailored to the majority of the audience at a specific time and location. This becomes a viable business model where external data is then used to deliver content to smart displays, enabling targeted advertising campaigns based on different time periods, locations, and foot traffic. By integrating with other advertising channels to create a broadcasting network, this service model represents a promising approach to digital advertising.