SMARTCITY TAIPEI

Status：Complete

With the rapid development of Internet technology, online communication media have been incorporated into every family and affected consumers of all ages. In order to attract customers, businesses use various websites and social media to distribute messages for marketing purposes. However, advertisements for food, medicine, and cosmetics with exaggerated and false claims on medical efficacy have repeatedly attracted the attention of consumers and misled their perceptions.

In order to curb the circulation of illegal advertisements and protect the rights and interests of consumers, LargitData collaborates with the Department of Health to establish an audit system to strengthen the suppression of illegal online advertisements, which can automatically identify images, text, and audio-visual content on web pages to check whether the materials comply with relevant regulations, or identify whether the advertising claims of medical efficacy are exaggerated or misleading. This system improves the work efficiency of advertising monitoring personnel and speeds up the investigation process to prevent illegal advertising content from endangering the public and protect the health of the people.