Commercial Sites Smart Detection and Business Tracking and Forecast Project - Qingguang Shopping District

The statistics of crowd flow around shops in business districts are closely related to the performance of the shops and can be used as the basis for precision marketing.  If the flows of people cannot be compiled effectively, it will be difficult to evaluate the business opportunities at sites. RedDoor Media installs Wi-Fi equipment at physical stores located in Qingguang Shopping District. By integrating with its in-house IoT technology, the system can compile the statistics of crowd flows in the physical world in real-time, convert data into visual graphics and display various information, such as flows of shoppers, entry into stores, popular routes, analysis of popular areas and others.

The system helps business districts in cities adopt data in their operations and apply marketing strategies to optimize the application. Government agencies and maintenance and control personnel will be able to obtain data analysis and crowd forecasting to support their decisions in a precise dispatch to save labor, achieving effective management. In terms of commercial applications, the data from crowd flows can bring benefits to consumers and stores. It helps in management decision-making, provides more precise marketing and sales services, improves customer loyalty and sales conversion, and creates more economic value.

Expected Benefit

In terms of pandemic control measures, government agencies and maintenance and control personnel are able to accurately understand the crowd flows in various public areas, obtain data analysis and crowd forecast to support their decisions and effectively guide the traffic of crowds in real-time.

The data from crowd flows can bring benefits to consumers and stores. It helps in management decision-making, provides more precise marketing and sales services, and creates more economic value.